Logos in Perspective - Part 2
by Greg Mansfield
Software Used: Adobe Photoshop 7.0.1
Skill Level (out of 5):

Beginner to Intermediate
In part one of this tutorial, we focused on the
'Text Warp'
tool and it's uses in logo creation. Part two will now show you how to use
the Transform command to bring your logos up to another
level. Open up Photoshop to get the ball rolling.
Using the Transform command for perspective:
1. Press [CTRL + N] to create another canvas in Photoshop
with white as a background color, the dimensions should be 400 x 250 pixels
at 72 dpi. Once again use the Text
tool to click on the canvas once, then type in a long word, using a large
font size. I decided to use the word 'COMPANY' using Impact at 72pt:

2. Once again use the Text
tool to create another word under your 'COMPANY' text layer. Make sure this
new word is on a different layer. I chose the word 'IDENTITY' using Impact
at 30pt:

3. Link both the text layers 'COMPANY' and 'IDENTITY' together
by activating the 'COMPANY' text layer and left-clicking the small box in
between the eye and the 'INDENTITY' text (a small chain should appear next
to each layer to indicate that it's been linked).

4. Now make sure that 'COMPANY' is still the active layer
and press [CTRL + E] to merge both text layers together. This should form
one new layer with both pieces of text. Press [CTRL + T] to start using
the transform tool. A bounding rectangle should appear around the text.
I've taken the liberty of naming the four corners of the box, these will
be referred to in a few steps:

5. Now right-click within the bounding rectangle and choose
the 'Distort' command:

6. Now left-click and drag Point A (refer to Fig. 9) to
the top and left of the canvas as shown below:

7. Left-click and drag each of the other points (B,C and D) where I have
placed them below:

8. Now hit [ENTER] (or alternatively click on the tick
shown in the options bar) to apply the transformation:

You can see how this has given the logo some perspective. It now appears
as if the left-side of the logo is closer to you than the right-side; the
vanishing point¹ would be somewhere off to the right
of the canvas. I prefer to use the first method I showed you with the Text
Warp tool; if you look closely at Fig. 13 you'll notice some blurriness
around the edges of the logo showing that the Transform
command is not the best way to keep your images crisp and clear. I've provided
another example to show you what your logo can look like through use of
perspective:

Now that you've learnt how to use both the Text Warp tool
and the Transform command, you can go ahead and make a
stunning logo in a few simple steps! If you have any questions on this tutorial,
please feel free to contact me here.
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